I found Kaboodle through a Google search alert (for 'social network shopping'), and for some reason I think the idea is really cool. It is sort of similar to Ta-Da lists from 37signals but more of a rich media list maker - wishlists, compare product data from different sites (very useful when hunting for a digital camera), assembling details on places to go for vacation (I could have used this last year...). Lots of uses come to mind.
The color scheme is orange and blue, like all good startups, but the site still looks fresh.
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