In part this describes obstacles and opportunities. My personal favorite :
Obstacle #6 : Scalable Storage Opportunity #6 : Invent Scalable Store
That's right, we finally have the go-ahead to Invent Scalable Store.
The paper gets better the more you read. Another great quote:
Google Search is effectively the dial tone of the Internet: if people went to Google for search and it wasn’t available, they would think the Internet was down