Armed with two years of purchase data for 80 million individual consumers, Catalina Marketing is this week launching a new in-store ad network called the Pointer Media Network.
The information comes from frequent shopper cards covering most of the nation's supermarket chains, thousands of drugstores and other retailers.
Pointer Media works like this: Catalina has installed color printers at the checkout counters of close to 50,000 stores around the country that are linked to the company's massive database of consumer purchases. When a shopper's order is rung up, the printer instantly creates a print ad on a receipt-size piece of paper based on the unique purchasing history of that shopper. The ad is handed to the shopper along with the receipt for the current purchase.
December 09, 2008
I wonder if they support cookies...