Catalina - point-of-sale ad network

I wonder if they support cookies...

Armed with two years of purchase data for 80 million individual consumers, Catalina Marketing is this week launching a new in-store ad network called the Pointer Media Network.

The information comes from frequent shopper cards covering most of the nation's supermarket chains, thousands of drugstores and other retailers.

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Pointer Media works like this: Catalina has installed color printers at the checkout counters of close to 50,000 stores around the country that are linked to the company's massive database of consumer purchases. When a shopper's order is rung up, the printer instantly creates a print ad on a receipt-size piece of paper based on the unique purchasing history of that shopper. The ad is handed to the shopper along with the receipt for the current purchase.