July 01, 2006

Rock 'Em Sock 'Em Robots

Ah, the good old days of Rock 'Em Sock 'Em Robots. When I was a kid this was a favorite game and it looks like Mattel has a new re-issue of the game.

The interesting thing about this particular page on Amazon is that this game is offered by three separate sellers, and Amazon is one of them. Before today, this was not possible due to the exclusivity contract Amazon was operating under. My team was only peripherally involved with the effort to make this happen, but watching the speed and professionalism of all the teams drilling into all the details, crossing the T's and dotting the I's, really made me proud. Not only did the people here work quickly and competently, but the software platform worked as designed.

Another interesting thing about that page, the customer reviews have multiple categories of stars - durability, fun, educational and overall - I never noticed that. Those are exactly the areas I look into when reviewing toys and games. Pretty cool.

Let the Rock 'Em Sock 'Em Robots competition begin.

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