metaAmazon

My good friend Adam (name dropping in the blogosphere - how cool is that?) has an interesting piece on the vision of personal commerce, the 'long tail of ecommerce' and Amazon:

Amazon already takes me part of the way there today: by being an affiliate I can recommend books and music and get a cut of anything that Amazon the merchant sells through my referrals. But taken to the extreme, what if Amazon ceased to be a merchant and instead enabled me to be the merchant using their infrastructure? The benefit to me is that I can choose only "Rifkin-recommended" products, pricing, policies, catablogs, etc. -- and not just me.

Every person could become an Amazon.